Our History – Simex Group

OUR HISTORY

THIS STORY IS ABOUT A GROUP OF INDIVIDUALS

As time, technology, and science have progressed, human beings have enhanced the multitude of factors that affect their lifestyles. This has become increasingly natural, as dealing with the stress of day-to-day errands, business struggles, and exhausting lifestyle has become increasingly challenging for us as individuals. We live every single day with the promise of comfort at the very end of each one. We strive to make our lives superior by making relevant choices that at the end of the day could provide for the better comfort, quality, and hence satisfy our longing for the good life. By progressively embarking on our daily journeys, we consume unfathomably, and immeasurably.

A matter that brings forth the subject of trust; how do we trust what we consume? How do we select what is best for our lives? How do we learn to make the best of our lifestyle?

This story is about a group of individuals, working under one roof, trying to enhance the standards of living; a group that has embarked on a 50-year journey to better satisfy our tastes for a healthy life. SIMEX Group caters to our universal needs; it is a corporate group with a mission aiming at offering a wide range of products and services to clients within the Qatari market. SIMEX Group has made its way into the lives of an abundant number of households.

1965 1965
1971 1971
1976 1976
1980 1980
1982 1982
1984 1984
1988 1988
1990 1990
1992 1992
1996 1996
2006 2006
2009 2009
2011 2011
2012 2012
2013 2013
2010 2010
2015 2015
2016 2016
2017 2017

1965

Danish Dairy Williams, a dairy product manufacturing company, was established with modest means only to become in time the biggest dairy manufacturing plant in Qatar, selling various products under the Dandy brand name.

1971

Dandy’s founding father Mr. Radwan creates SIMEX Trading Company, a new corporate entity both for import and export activities between Syria and Qatar, while providing a corporate umbrella to all new business ventures.

1976

SIMEX Trading opens Electronics Toys Company, a new toy store concept specializing in electronic toys in Abdulla bin Thani Street, Doha.

1980

SIMEX Trading inaugurates another toy store in Souq Faleh, Doha.

1982

 SIMEX Trading opens Bayya Al Helween, a new children’s garments store

1984

SIMEX Trading opens Child Island, another children’s garments store.

1988

SIMEX Trading inaugurates Al Bustan Fashion, a new children’s garments store.

1990

SIMEX Trading lunches Party Fashion, a ladies wear boutique in Doha. During that same year, SIMEX Trading also opens Al Aseel, a fashion wear store for women.

1992

SIMEX Trading launches Fashion Way, a new fashion wear store both for women and children alike, in addition to Al Ammoura Fashion, an exclusive lingerie store.

1996

After more than twenty years of expansion and diversification in the children clothing and toy industry, SIMEX Trading establishes Doha Linens located in the industrial area, a factory specializing in the manufacturing and distribution of quality comforters, pillows, cushions, quilts, and bedspreads.

2006

SIMEX Trading venture into the franchise business by sealing its first distributorship agreement with TOWELL Group, a renowned multinational business group based in the Sultanate of Oman. According to their agreement, SIMEX Trading became the official distributor of Spring Air and Springwall Mattresses in Qatar, two of the world’s leading mattress brands, and a concept store was opened for these two brands respectively.

2009

SIMEX Trading lays another milestone in its franchise business by signing a new distributorship agreement, this time to represent Sealy Mattresses in Qatar – The world’s number 1 American mattress brand. A concept store was also opened for Sealy.

2011

SIMEX Trading opens a premium turnkey furniture store called DaVinci Home.

2012

SIMEX Trading launches Renovation, a building maintenance service provider. During that same year, the group purchased the United Mineral Water Company, a manufacturing plant that produces and sells drinkable water bottles under the brand name Sidra.

2013

SIMEX Trading opens Dar Al Naseej, a beddings and mattresses factory with a wide range of premium products, ranging from regular foam to special orthopedic mattresses.

2010

SIMEX Trading embarks on 3 new business ventures that will greatly enrich the group’s portfolio. The year starts with the inauguration of Kids House, a retail store fully dedicated to children’s furniture that offers a wide range of themed bedrooms and accessories; followed by the launching of a premium leasing and car rental company by the name of Rent Solutions.

2015

SIMEX Trading became SIMEX Group as it is now a home to a lot of products and services not mentioning the addition of partner brands.

2016

SIMEX Group launches a new mattress brand under the name Tansy Mattresses – a mattress that is both for elegance and comfort, a mattress that is proudly made in Qatar. Also within this year Fixera Car Repair and Maintenance started operations with the opening of its first auto repair due to the tremendous demand for quick automobile repair services in Qatar.

2017

SIMEX Group launches Advantage Limousine – a limousine service company that is designed to be always on the go and on time.